Digital Economy

  Hi everyone and welcome back to my blog!  This week we will be looking at Search Engine Optimisation (SEO) and how business owners can use this to improve the quantity and quality of traffic to their websites, through utilizing SEO. SEO means to boost the visibility of your website in search engines (such as Google). Not only does SEO increase the number of visitors but also the quality of visitors, as it is targeted to a relevant audience. This short video below will give you a clear understanding of the concept. https://youtu.be/hF515-0Tduk?si=nApqHM3mPSsDRej1 There are many ways to help increase your visibility and attract more visitors to your website through SEO. We will look at 10 useful tips for doing so below. 1.         The first and most obvious tip is to ensure you are using keywords efficiently. Your keywords should feature in your title, this will also result in it appearing in your URL. 2.         A helpful tip to ensure ...

 Hi everyone! This week I have decided to have a look at e-commerce and the platforms that can be used to help businesses engage in e-commerce themselves. There are thousands of online platforms that companies of all sizes use to develop and run their business day to day, chances are you have used many of these platforms before, such as Squarespace, Class pass, and DocuSign to name a few. Below we will look at some recommendations of platforms for growing businesses such as a gym or fitness centre, a new clothing boutique, and a local café. The first platform I would recommend to a new gym would be PushPress. PushPress is designed as a gym management software. The platform was voted easiest to implement and best usability so new gyms and fitness centers will have no issue integrating the system into their website. PushPress will help automatically check in clients, manage bookings and payments, store client information, and reduce admin tasks. It is essential for any gym to imp...

 Hi everyone! On this week’s blog, we will look at how you can get more engagement with visitors to your blog, and why this is so important. Let’s start by looking at what exactly engagement means. Blog engagement is a way of measuring how interested your readers are in what you are saying. It measures interaction in the form of comments, likes, shares, and many more metrics, which can be seen below. Having a high level of engagement is important for any blog as it helps to establish a relationship of trust between you and your reader. It also encourages loyalty, if your readers are engaging with your content, they are more likely to remember you and come back again for more, this can develop into a community of readers over time who return to your blog. Let’s look at a few ways of boosting engagement on your blog; the first is to create authentic valuable content. It is important that you are not just posting for the sake of it, you should stay true to your own thoughts an...